Sustainability Saving the Green in Small Business

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Sustainability Saving the Green in Small Business

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#Sustainability Saving the Green in Small #Business http://3bl.me/9z6568 by @TaigaCompany
Thursday, April 29, 2010 - 4:04pm

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More small businesses than ever before are subscribing to the idea that they can save money, improve brand value by implementing environmental business sustainability practices.  Just recently, we worked with a client whose objective was to reduce sales related cost and to integrate sustainable business practices in doing so.  

Although a comprehensive sustainability plan was not in place for this business, the owner, motivated by  a need to decrease cost yet sparked by the wave of eco awareness, was compelled to identify one area of his business to "try on" sustainability concepts in his business.  Fortunately, a member of the sales force expressed an interest in eco awareness and together they sought consultation exclusively for the sales team.  
 
Following are some of the sustainable business practices and cost reduction measures taken:
 
Sales Calls: Stricter prequalification standards set in place to reduce travel for "cold" prospects.  Face to face meetings to remote locations were replaced with online webinar or online meeting technology.  Results: significant reduction in travel costs and improved worker productivity. 
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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Keywords: Brand | Green | Reputation | Sustainability | Sustainable | TAIGA | environment | small business

CONTENT: Blog