Teleconferences Shed Light On Social Media and New Media Tools and Techniques for Cause Marketing Practitioners
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Teleconferences Shed Light On Social Media and New Media Tools and Techniques for Cause Marketing Practitioners
(3BLMedia/theCSRfeed) February 11, 2011 - With rapid advances in social media platforms and other technology tools, understanding which trends are passing and which ones merit your attention can be a full time undertaking. That’s why we’ve brought two leading experts to help your cause-focused and cause marketing efforts navigate these ever-changing digital seas.
Thanks to social media, there was a spike in corporate campaigns linking donations to online activity in 2010. At the same time companies and their nonprofit affiliates started to receive pushback from online citizens about the value of such efforts, their brand relevance and social impact.
The combination of new online cause marketing tools and a heightened level of online accountability require new approaches to how initiatives are conceived and executed. Our session will discuss how you can integrate social media tools into your cause marketing efforts that will make customers and supporters love you even more. Register now.
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