How does a business outperform the stock market in good times and insulate itself from fallout during the bad times?  A study from the University Of Southern California Marshall School Of Business says innovation is the key.   In addition, according to the post, 5 Ways to Grow Revenue with Green Innovation, states, "top executives now say that innovation is their top growth priority and addressing sustainability issues are critical to their success. In large sample size surveys conducted this year, 84 percent of executives told McKinsey that innovation is extremely or very important to their companies’ current growth strategy, 93 percent of CEOs told Accenture that sustainability issues will be critical to their future success and 95 percent of those CEO’s said sustainability considerations should be fully integrated into their strategy and operations."

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