The five Ws of buying local, Part 2: A Blog by Peter Korchnak

Primary tabs

The five Ws of buying local, Part 2: A Blog by Peter Korchnak

This commentary can be found originally at: Sustainable Marketing Blog by Peter Korchnak. Better triple bottom line.
tweet me:
The five Ws of buying local, Part 2


The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggersoffer relevant news, opinions, and ideas about all things CSR in one convenient place.   

Wednesday, October 7, 2009 - 11:07am


The why and where are the trickier parts of buying local, though the conundrum doesn’t end there.

WHO should buy local?

You, of course. You and your wallet have control over the success of local. Because of all the advantages of buying local, your purchases benefit you and your community. You buy local because you care about the local economy and the place you live in.

On the flipside, I’m reminded of the song chorus, “If everybody looked the same, we’d be tired of looking at each other.” Would we get tired of local if everybody were buying it, the same way mass production makes everything look blandly alike? With economic diversity, which entails better product choice, as a major argument for buying local, this may not happen. Yet by doing just one thing, buying local in this case, you may be undermining the diversity principle of sustainability.

Similarly, just as hybrid owners drive more, you may think buying local takes care of your commitment to sustainability. Though your commitment to buying local may be admirable, buying local is but one piece of a big, complex picture. It also is a matter of prioritizing your sustainable pursuits and how buying local ranks on your list.

Click here to continue reading.


Keywords: CSR | Consumers | Corporate Social Responsibility | Corporations | Green | Peter Korchnak | Sustainable | business ethics | social