Bloomberg and Hyundai Motor Company Launch New Global Television Program

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Bloomberg and Hyundai Motor Company Launch New Global Television Program

‘Brilliant Ideas’ on Bloomberg Television Will Profile Major Art Personalities
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Friday, May 1, 2015 - 8:25am

CAMPAIGN: Bloomberg's Philanthropy & Citizenship

CONTENT: Press Release

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Seoul, New York,  May 1, 2015 /3BL Media/ – Bloomberg today announced a three-year partnership with Hyundai Motor Company to create a new global television series on the world’s most exciting art personalities. Starting in May, ‘Brilliant Ideas’ will air on Bloomberg Television and profile a living contemporary artist in each half hour episode, with 25 episodes each year over three years.

“This is an extremely unique collaboration with Hyundai to create a new show that takes viewers deep into the world of art, design and creativity and features some of the most fascinating artists in the world today,” said Justin B. Smith, CEO of Bloomberg Media Group. “Bloomberg’s multi-platform experience and ability to develop compelling content for the world’s most influential people will ensure the program makes an impact around the world.”

The ‘Brilliant Ideas’ program is designed to deliver groundbreaking ideas of living artists from all over the globe. It will be shot in multiple locations around the world to explore the true impact of their stories.

Wonhong Cho, Hyundai Motor Company Executive Vice President, said, “Art may be an exclusive experience, but the road to it should be open to everyone. We believe that our partnership with Bloomberg and the launch of ‘Brilliant Ideas’ will further extend the boundaries of creativity and connect the international audience with art.”

Hyundai Motor has been a strong supporter of the arts, reflecting its deep commitment to foster innovative interaction. In recent years, Hyundai Motor has announced global initiatives with MMCA (National Museum of Modern and Contemporary Art) in Seoul, Tate Modern in London, and LACMA (Los Angeles County Museum of Art) in Los Angeles to support the global art community and encourage the public to enjoy art.

‘Brilliant Ideas’ in its first year will feature a stellar line up of internationally acclaimed artists including English sculptor and ceramic artist Grayson Perry, American sculptor Michael Joo, New Zealand sculptor and installation artist Simon Denny, English sculptor and installation artist Cornelia Parker, Japanese visual and installation artist Mariko Mori, Indian painter NS Harsha and Swiss visual artist Pipilotti Rist.

Content from the ‘Brilliant Ideas’ program series will appear across Bloomberg Media, including Bloomberg Television and other digital platforms.


About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world. For more information, visit


About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014 sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.

More information about Hyundai Motor and its products can be found at: or

Bloomberg Media Contact:

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US: Amanda Cowie,, +1 212 617 1689

EMEA: Catrin Thomas,, +44 7917 000 808

Keywords: Media & Communications | Artists | Arts | Broadcasting | CEO | Clean Tech | Communication | Community Engagement | Engagement | Gas | Global

CAMPAIGN: Bloomberg's Philanthropy & Citizenship

CONTENT: Press Release