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Creating Shared Value

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Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

FMRs from this campaign

Video - Michael Porter on Shared Value
In this video, Professor Michael E. Porter, co-founder of FSG and co-author of Creating Shared Value, discusses the potential for shared value, a management principle that seeks opportunity for...
Nov 29, 2012 10:45 AM ET
What's Wrong with Maximizing Shareholder Value?
It is time to take a hard look at the universally accepted principle that the goal of business is to maximize shareholder value. Although the concept seems entrenched in business practice, it actually originated in a 1976 article by two business school professors at the University of Rochester who postulated that corporate executives act as agents on behalf of the shareholders, who...
Nov 13, 2012 3:15 PM ET
NGOs Partnering with Business to Accelerate Shared Value
It used to be that a typical meeting between a business and nongovernmental organisation (NGO) resulted in one of two outcomes: confrontation or a donation. Think Greenpeace versus McDonalds or corporate philanthropic funding to the United Way and Habitat for Humanity. But times are changing.   Riding the wave of public-private partnerships and the idea of shared...
Oct 31, 2012 9:05 AM ET
Measuring Shared Value
FSG’s new report, Measuring Shared Value: How to Unlock Value by Linking Social and Business Results, explains the specific purpose of shared value measurement and offers a step-by-step process and pragmatic approaches to measurement with examples from leading companies...
Oct 22, 2012 9:00 AM ET
New Report: Shared Value in Emerging Markets
FSG’s new report, “Shared Value and Emerging Markets,” illustrates, with over 30 detailed case studies, how companies can create a competitive advantage while also addressing societal needs in poor or vulnerable communities through shared value.
Oct 9, 2012 7:05 AM ET