Creating Shared Value

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Creating Shared Value

A shift in business thinking is creating new opportunities for competitive advantage, corporate profitability, and social impact, according to FSG co-founders Michael E. Porter and Mark Kramer in The Big Idea: Creating Shared Value, the featured cover story in the January/February 2011 issue of Harvard Business Review (January/February 2011). 

The creating shared value approach will change the face of business. FSG works with global corporations across all sectors to implement shared value strategies. Companies such as Hewlett-Packard, Eli Lilly, Medtronic, Merck, Microsoft, Nestlé, Pfizer, Shell, TNT, and UBS have already started using the this approach to achieve new levels of social impact while improving corporate profitability.  

Learn with FSG as we develop new case studies, articles, and tool kits that will help companies map out their shared value journey. 

FMRs from this campaign

NGOs Partnering with Business to Accelerate Shared Value
It used to be that a typical meeting between a business and nongovernmental organisation (NGO) resulted in one of two outcomes: confrontation or a donation. Think Greenpeace versus McDonalds or corporate philanthropic funding to the United Way and Habitat for Humanity. But times are changing.   Riding the wave of public-private partnerships and the idea of shared...
Oct 31, 2012 9:05 AM ET
Measuring Shared Value
FSG’s new report, Measuring Shared Value: How to Unlock Value by Linking Social and Business Results, explains the specific purpose of shared value measurement and offers a step-by-step process and pragmatic approaches to measurement with examples from leading companies...
Oct 22, 2012 9:00 AM ET
New Report: Shared Value in Emerging Markets
FSG’s new report, “Shared Value and Emerging Markets,” illustrates, with over 30 detailed case studies, how companies can create a competitive advantage while also addressing societal needs in poor or vulnerable communities through shared value.
Oct 9, 2012 7:05 AM ET
Shared Value: the Questions Investors Need to Ask Companies
As we learn more about shared value and its implications for different sectors, a frequently asked question is around what it means for investors. Writing in the Harvard Business Review, Michael Porter and Mark Kramer argue that shared value will "...
Aug 29, 2012 4:15 PM ET
VIDEO: Shared Value in Côte D'Ivoire
In this video, Andy Harner, Global Cocoa Director for Mars Chocolate, discusses working with FSG on a shared value initiative to support farmers and cocoa production in Côte D'Ivoire.
Jun 12, 2012 7:00 PM ET