Univision Presents Its Fourth Annual Award-Winning Health Week - “Mi Salud” (My Health)
The health-themed week kicks off today, boasting a nationwide health tour and a new-and-improved “Reto28,” a free 28-day nutrition and fitness challenge
NEW YORK, JUNE 17, 2016 /3BL Media/ – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced the launch of “Health Week 2016 – Mi Salud,” the fourth annual health and wellness campaign that is part of the award-winning Univision Contigo empowerment platform. The initiative is supported by partners including The California Endowment, the Ford Foundation, The SCAN Foundation and the American Heart Association.
The health-themed week kicks off today, Friday, June 17th, across all Univision platforms including television, radio, local, digital and community outreach events.
The cornerstone of the initiative is “Reto28,” a free digital tool that contains a 28-day nutritional diet plan and fitness challenge designed by nutritionist Sabrina Hernandez-Cano, fitness instructor, María Guerra and recipes from Chef Hamlet Garcia (both Maria and Chef Hamlet are spokespeople for Go Red Heart from the American Heart Association).
This year’s revamped version of the popular challenge will provide users additional options to customize their diet plan to include recipes for families and those with diabetes.
“Health Week 2016 is an opportunity to make a difference in the health and wellbeing of families by addressing prevalent health-related issues facing our community. Our goal is for our audience to have the information, resources and tools they need to take control of their health,” said Jessica Herrera-Flanigan, executive vice president of Government & Corporate Affairs. “Through free health screenings, Reto 28 and the week’s informative content, we emphasize that it is never too late to take charge of your own and your family’s health.”
Users can register at reto28.univision.com, and join a Reto 28 Facebook group to begin receiving weekly meal plans which are devised to reduce overall caloric intake, as well as recipes, fitness videos, and expert advice. More than 350,000 users have registered for Reto 28 since its launch during Health Week 2015.
Health Week 2016 - Mi Salud will inform and engage viewers around important health topics focusing on daily themes:
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Sunday: Tú Primero –focus on the importance of putting your health first.
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Monday: Únete al Reto – call to action to register for Reto28 at Reto28.univision.com
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Tuesday: Diabetes – create awareness of the link between obesity and Type 2 diabetes
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Wednesday: Nuestros Papás – the importance of aging with dignity and independence
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Thursday: ¡Muévete! – a day focused on the importance of staying active
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Friday: La Mujer – content that hones-in on women’s sexual and reproductive health
The campaign will also include a nationwide local health tour, “Camino a la Salud” (The Road to Health) that will provide free health screenings, fitness activities, and other wellness-related programming across the country:
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Friday, June 17 Sacramento, CA
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Saturday, June 18 Miami, FL
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Sunday, June 19 Phoenix, AZ
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Monday, June 20 Chicago, IL
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Tuesday, June 21 Dallas, TX
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Wednesday, June 22 San Antonio, TX
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Thursday, June 23 Houston, TX & Fresno, CA
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Friday, June 24 Bakersfield, CA
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Saturday, June 25 Los Angeles, CA & Santa Rosa, CA
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Sunday, June 26 East Rutherford, NJ
Last year’s Health Tour successfully catered to over 32,000 people in 12 major cities.
Audiences can join the conversation and comment along with others on Facebook during daily Facebook Live chats at 6 p.m. ET with various experts covering health and wellness topics. Also connect on Twitter via @UnivisionSalud and by using #PrimeroMiSalud and #Reto28 across social platforms. For more information, please visit Univision.com/Salud and reto28.univision.com. Health Week 2016 - Mi Salud is supported by grants from The California Endowment, the Ford Foundation and The SCAN Foundation.
Health Week is part of Univision Contigo, an initiative created to serve and empower the 56 million Hispanics in the United States. Building on the Company’s 50 year relationship of service and engagement with the Hispanic community, Univision Contigo further enhances and focuses UCI’s efforts in four key areas – education, health, prosperity and participation.
CONTACT:
Yvette Pacheco
646.560.4879
ypacheco@univision.net
@UCIPRTeam
