Responsible Business & Employee Engagement

Brands That Are Brave, Win

In the context of higher expectations for honesty and bravery about what really matters in our lives, BBMG partnered with Planned Parenthood Federation of America to empower women with confidence, clarity and control around their sexual and reproductive health. The organization’s new app, Spot On, a birth control and period-tracker enables women to track their menstrual cycles, manage their birth control and learn more about their bodies. While developing their launch campaign, we identified five strategies for shifting behavior through bravery.

Awards, Ratings & Rankings

GM Makes the Most JUST Companies List

General Motors was named one of America’s Most JUST Companies by Forbes and JUST Capital, a nonprofit that analyzes and ranks companies based on the priorities of the American people. GM is the only automaker on the list.

Responsible Business & Employee Engagement

More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.

Responsible Business & Employee Engagement

LBG Canada Data Stories: In-Kind Contributions are a Part of Community Investment

Social Impact & Volunteering

AEG and City Year Team Up to Improve Nevin Avenue Elementary in South Los Angeles

In celebration of AEG’s Season of Giving, more than 300 AEG employees from Southern California came together to participate in the company’s annual Service Day on Dec. 8 at Nevin Avenue Elementary School in South Los Angeles.

Responsible Business & Employee Engagement

Brand Advocacy vs Aspiration in the Trump Era

​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.

Awards, Ratings & Rankings

In Search of the Most Community-Minded Companies in the Nation, Points of Light Launches Survey for the 2018 Civic 50

Washington, D.C. (Dec. 14, 2017) – This week, Points of Light opened the survey for the 2018 Civic 50, an annual initiative that recognizes the 50 most community-minded companies in the nation each year. Now in its sixth year, the Civic 50 provides a national standard for superior corporate citizenship and showcases how companies can use their time, skills and other resources to improve the quality of life in the communities where they do business.

Diversity & Inclusion

Major League Baseball Players Association Supports Universal Declaration of Player Rights

Major League Baseball Players Association (MLBPA) Executive Director and 14-year Major League Baseball veteran, Tony Clark, joined executives from some of the world’s leading player associations in unveiling the Universal Declaration of Player Rights (the Declaration) to protect players from ongoing and systemic human rights violations in global sport.

Events, Media & Communications

Exploring Best Practices for Human Rights Issues – An Erb Institute/WEC roundtable

The field of sustainability has evolved in recent years to include human rights issues. Consumers and investors have made these issues a priority, so businesses are responding. As they do, collaboration is critical.

The field of sustainability began with environmental issues, which brought about standards and regulations that companies must follow. But human rights issues don’t yet have the same kind of established standards. “It’s still a relatively new dialogue and language for the business community,” said Theresa Loar, an independent consultant who focuses on human rights in business. “While there are excellent UN guiding principles, it’s not the same thing as your government setting certain requirements and standards.”

Research, Reports & Publications

Do You Have the Right Staffing Levels to Manage Your Companies EHS & Sustainability Risks?

If you answered yes to any of these questions or would just like some hard, reliable facts and data about EHS&S staffing, structure and budgets, then the National Association of Environmental Management’s (NAEM) recently published report based on data from more than 190 companies across industry sectors is perfect for you.

Latest Campaigns

First Responder Programming

At Motorola Solutions, our customers are everyday heroes, and our philanthropic arm, the Motorola Solutions Foundation is dedicated to paying it...

Collective Action

Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...

Community Investment

all community engagement efforts (e.g., Teach for All, volunteerism, etc.)

Small Business Growth

We strengthen communities and help create local jobs by investing in underserved small business owners. We fund nonprofits that are focused on...

KeyBank: Responsible Banking

Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...

KeyBank's Commitment to Diversity

Promoting inclusive environments by employing systemic changes to improve the access of individuals of diverse backgrounds. Learn more about our...

Aflac Insights

Learn more about Aflac’s survey findings to better understand workplace trends as well as consumer attitudes, habits and opinions toward health and...

Whirlpool Corporation & Sustainability

At Whirlpool Corporation, we have a history of advances in sustainability founded on a simple principle: "Do the right things, the right ways. Always...

IWBI | WELL Building Standard

Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...

Greener Products and Solutions

We actively integrate sustainability into the product development process and look at all phases of the product life cycle for opportunities to...