The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
For years the solution to maintaining Marathon Pipe Line LLC (MPL) pipeline rights of way across the United States was simply to mow existing vegetation.
This Women’s Month, Jacqui Seargeant, Global Heritage Manager at Bacardi, was inducted into the Keepers of the Quaich, one of Scotch whisky’s most prestigious and enduring societies.
At Griffith Foods, water sustainability goes beyond what happens inside our facilities. We’re focused on understanding the watersheds we rely on and using water in a way that supports long-term replenishment and shared access.
At AMD, we believe the future of innovation depends on the strength and resilience of the STEM workforce. Through the AMD Foundation, we are proud to support that future with a US$500,000 philanthropic investment over three years to support the Semiconductor Pathways Fund.
CEP marks five years with expanded participation, new governance, and a focus on scaling circular electronics solutions. Learn how these updates will help reduce e-waste, recover valuable materials, and strengthen global supply chains.
There’s no denying that Artificial Intelligence (AI) has become one of the fastest growing and largest areas of enterprise technology investment and innovation in recent years.
The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.
Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.
