Are Consumers Shopping for a Cause This Holiday Season?

As the holiday shopping season swings into full gear, our 2012 Cone Communications Holiday Trend Tracker reveals cause is still key to holiday marketing, with nearly three-quarters of consumers expecting companies to support causes this busy shopping season. What has become less clear is whether tying a cause ribbon around a product is enough to convince consumers to purchase.

According to the Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in 2010). Why this shift?

To read more on Cone's What Do You Stand For? blog, please click here.