Bacardi Honors ABERFELDY's Barrels & Bees Program With Hive Installation at Global Headquarters
HAMILTON, Bermuda, February 18, 2020 /3BL Media/ – Today, the global headquarters of Bacardi, located in Bermuda, welcomes new tenants – honeybees who are moving in as part of the ABERFELDY Barrels and Bees program and the company’s ongoing commitment to environmental sustainability. ABERFELDY single malt whisky, in collaboration with Wild Island Farms, will install four beehives at the iconic Bacardi building.
ABERFELDY, also known as ‘The Golden Dram’ after its water source – the Pitilie Burn – is famed for honeyed notes which are conjured as the whisky is crafted. As a result, the highland dram pairs very well with honey in mixed drinks.
Ongoing trends show that consumers and bartenders increasingly care about sustainable sourcing and the quality of ingredients – the spirits, bitters, tinctures and ice that go into every drink – but often honey gets overlooked and what’s purchased is often the cheapest/bulk honey possible. But, just like whisky, shouldn’t the source of honey matter?
“Honey has provenance, it has terroir, it can change from hive to hive, and as a result it can be a very exciting ingredient to mix with, especially alongside whisky,” says Georgie Bell, Global Brand Ambassador, Malts. “The global ABERFELDY Barrels and Bees platform educates people about the plight of bees and the state of our wildlife, while advocating provenance and the use of quality ingredients, that don’t cost the earth.”
There is a global epidemic surrounding honey. Across the world, honeybees have experienced a dramatic decline in the last 100 years and wild bees are experiencing an even steeper decline.
Bell adds: “We as a community need to help by supporting our local, urban beekeepers, by planting for honeybees, and buying local. It all has a knock-on effect.”
“At Bacardi, our vision is to be the most environmentally responsible global spirits company. At every step of the journey, from field to bottle to cocktail, our brands respect and care for the environment,” says Douglas Mello, Managing Director of the Bermuda office. “The installation of beehives by ABERFELDY at our global headquarters is one of the many ways we give back to the environment and help drive greater awareness of the role we can each play in protecting wildlife and natural resources.”
A Golden Union of ABERFELDY Single Malt and Local Honey, ABERFELDY’s Barrels and Bees is a global project which can be adapted regionally in markets to dial-in the with the local bar scene, terrain and local beekeepers.
The installation in Bermuda marks the second beehive installation at a Bacardi site with the inaugural set at the Bacardi North America offices in Coral Gables, Florida in 2019. Across the world ABERFELDY is bringing together bartenders, whisky drinkers and beekeepers – from the USA to Thailand, Germany to Bermuda, and everywhere in between to educate, inform, inspire and drink some honey cocktails with ABERFELDY.
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Issued by Quercus Communications on behalf of John Dewar & Sons.
Notes for Editors:
About ABERFELDY Single Malt Scotch Whisky
ABERFELDY distillery was founded in 1898 by the dynamic Dewar brothers, John Alexander and Tommy. They built on a site just a stone’s throw from the birthplace of their father, the pioneering blender John Dewar.
Alongside the distillery, and known to contain deposits of alluvial gold, flows the Pitilie Burn; the perfect water source for the Golden Dram. While inside, time-honoured techniques like long fermentation, which conjures rare honeyed notes, safeguard the whisky’s flavour profile, renowned for its rich, sweet, smooth taste.
The brand’s core portfolio is comprised of ABERFELDY 12 Years Old, ABERFELDY 16 Years and ABERFELDY 21 Years Old.
The single malt brand of ABERFELDY is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 157 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter, LinkedIn or Instagram.
Media Contact:
High-resolution photographs are available upon request via Sophie Donovan, sophie@qcltd.co.uk +44 1603 631 223.
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