Back-to-School Returns Back-to-Cause

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Back-to-School Returns Back-to-Cause

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Back-to-School Returns Back-to-Cause via @Cone #WDYSF #causemarketing

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Monday, August 27, 2012 - 2:20pm


A few years ago, we reported on the lack of cause marketing efforts in back-to-school campaigns, but we're happy to report cause is back - and bigger than ever.

Target's game-changing announcement made a huge splash during the Olympics with its uplifting and emotional college acceptance commercial, which revealed the company is on track to raise a massive $1 billion for K-12 education by 2015. To help achieve this goal, Target recently launched the new back-to-school cause marketing campaign, "Give with Target." The program came to life through a dedicated Facebook page, which allowed consumers to vote for their local schools.

To read more on Cone's What Do You Stand For? blog, please click here.