2012 Cone Communications Corporate Social Return Trend Tracker

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2012 Cone Communications Corporate Social Return Trend Tracker

When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.

Content from this campaign

Show Me the Impact: Responding to Marketplace Demand for Proof of Purpose
Do you know if your social impact commitments are delivering return? It's a critical question – one that many companies don't have the answer to. Many companies have put their stake in the ground, making impressive, long-term commitments to address pressing social and environmental challenges. But as the marketplace evolves, it's not a case of if, but how companies engage in...
Jun 2, 2014 10:15 AM ET
Walmart: The New Small Business Partner?
From ...
Mar 11, 2013 10:15 AM ET
The Impact Conundrum: How to Demonstrate CSR Progress
Demonstrating progress against CSR missions is paramount, but many companies struggle to find or collect these metrics. We recently asked 18 corporate philanthropic leaders, all representing Fortune 200 companies, where they are on their CSR measurement journeys. The wide-ranging responses reflect a CSR reality in which companies are still figuring out how to prove their purpose. From...
Feb 14, 2013 10:15 AM ET
Proving It: Delivering Results that Matter
This week, Cone Communications EVP of Social Impact, Craig Bida, takes to Prove Your Purpose to talk about the new standard for CSR. As CSR continues to expand and evolve — with corporations, nonprofits and government partnering in...
Feb 4, 2013 10:15 AM ET
Sustainable Lifestyles Powered by Technology
Living sustainably can be tricky. Those on a quest to do so often have to consider complicated questions, and answers may be tough to find: Is "all-natural" really good for me? Am I investing in companies that have worthy social goals? Was this T-shirt made in a factory that requires safe working conditions? According to new...
Jan 14, 2013 10:15 AM ET