2015 Cone Communications/Ebiquity Global CSR Study

Primary tabs

2015 Cone Communications/Ebiquity Global CSR Study

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study. Near universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. Global consumers echo that high standard in their own lives and shopping behavior. Eighty-four percent of consumers globally say they seek out responsible products whenever possible, though eight-in-10 (81%) cite availability of these products as the largest barrier to not purchasing more.

Content from this campaign

Panera Uses Cups to Curb Sugar Cravings
Many fast food companies have started to address consumers’ desires to eat more consciously – and Panera has been on the frontlines of helping consumers make better dining choices. What started with the “...
Aug 25, 2017 7:00 PM ET
Heineken Entertains with 2016 Sustainability Report
In 2016, we saw nontraditional sustainability reports gain traction with Patagonia's report, which swapped the text-heavy format for an image-laden report focusing on action and the outdoors. But the stand-out activation was Heineken’s video featuring a Dutch rapper and spoken word artist who...
Aug 4, 2017 4:30 PM ET
Sky’s Ocean Rescue Campaign Educates on Ocean Trash
Ocean trash has become a serious environmental issue – especially plastic trash like single-use bags and straws. In fact, there are an estimated 5.25 trillion pieces of plastic debris in the ocean today, according to...
Feb 6, 2017 10:20 AM ET
Ace Hardware Stores Get Hyper-Local with Orca-Friendly Labels
Today, many consumers are looking to shop small, eat slow food and fundraise for people in their own neighborhood. And this focus on local also applies to where consumers think companies should address important issues, as 43 percent of Americans say they want companies to...
Sep 6, 2016 10:15 AM ET
TOMS and AT&T Help Consumers Take a “Walk in Their Shoes”
Showing consumers the true impact of their purchases that support social and environmental initiatives can be difficult for brands. In fact,...
May 16, 2016 10:15 AM ET