2017 Cone Communications CSR Study

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2017 Cone Communications CSR Study

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. The study, with benchmark data dating back to 1993, examines not only the consumer attitudes, perceptions and behaviors around corporate social responsibility (CSR), but also if and how companies should stand up for social injustices.

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Moving Beyond Pride Month: How Brands Can Authentically Celebrate & Support The LGBTQ + Community Year-Round
By: Devika Narayan, Account Supervisor June is a meaningful time for the LGBTQ+ community. What started as a day to honor a significant catalyst for the gay rights movement — the 1969 Stonewall Riots — has expanded to a whole month of reflection, education and celebration. With rainbow-adorned cities around the world hosting a number of events and parades to celebrate the...
Jun 29, 2018 9:30 AM ET
National Geographic Fights Single-Use Plastic on All Fronts
Plastic pollution has become a trending topic over the past year. Companies have partnered with environmental organizations and nonprofits to upcycle plastic pollution, they have...
May 22, 2018 2:45 PM ET
Engaging Activations: How Companies Are Approaching Their Earth Day Initiatives
This weekend the world celebrates Earth Day – a time to reflect on environmental impact and take action to create sustainable change. Established in 1970, Earth Day is now celebrated by more than one billion people worldwide – including participation from countless companies. Here’s how organizations are choosing to keep the...
Apr 20, 2018 6:30 PM ET
Aspiration vs. Operations: Purpose-Driven Starbucks Stumbles on Implicit Bias in Stores
Starbucks has been under a harsh spotlight over the past week as attention focuses on a Philadelphia store manager's decision to call police to remove two black men, resulting in them being handcuffed and led from the store. They had been sitting quietly for no...
Apr 20, 2018 12:30 PM ET
The Evolution of International Women’s Day As Brands #PressForChange
As International Women’s Day (IWD) continues to grow in momentum year over year, so too does company involvement. While in the past, many campaigns were short-lived or focused on more narrow issues like self-esteem and confidence, the conversation – and resulting programs – are shifting. Over the past year, movements like #MeToo and #TimesUp have evolved the dialogue, prompting brands to take...
Mar 9, 2018 7:00 PM ET

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