2017 Cone Communications CSR Study

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2017 Cone Communications CSR Study

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. The study, with benchmark data dating back to 1993, examines not only the consumer attitudes, perceptions and behaviors around corporate social responsibility (CSR), but also if and how companies should stand up for social injustices.

Content from this campaign

Stella Artois Asks Consumers to “Pour It Forward” for a Cause
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising...
Feb 6, 2019 12:00 PM ET
Nike’s New Campaign: Social Justice Campaign or Smart Marketing?
The Nike swoosh is the most iconic logo of all time. Nike is a brand recognized and revered across the globe in a way that can only compare to McDonald’s arches, Coca-Cola’s script and Apple’s, well, apple....
Sep 7, 2018 3:35 PM ET
Moving Beyond Pride Month: How Brands Can Authentically Celebrate & Support The LGBTQ + Community Year-Round
By: Devika Narayan, Account Supervisor June is a meaningful time for the LGBTQ+ community. What started as a day to honor a significant catalyst for the gay rights movement — the 1969 Stonewall Riots — has expanded to a whole month of reflection, education and celebration. With rainbow-adorned cities around the world hosting a number of events and parades to celebrate the...
Jun 29, 2018 9:30 AM ET
National Geographic Fights Single-Use Plastic on All Fronts
Plastic pollution has become a trending topic over the past year. Companies have partnered with environmental organizations and nonprofits to upcycle plastic pollution, they have...
May 22, 2018 2:45 PM ET
Engaging Activations: How Companies Are Approaching Their Earth Day Initiatives
This weekend the world celebrates Earth Day – a time to reflect on environmental impact and take action to create sustainable change. Established in 1970, Earth Day is now celebrated by more than one billion people worldwide – including participation from countless companies. Here’s how organizations are choosing to keep the...
Apr 20, 2018 6:30 PM ET