2017 Cone Communications CSR Study

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2017 Cone Communications CSR Study

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. The study, with benchmark data dating back to 1993, examines not only the consumer attitudes, perceptions and behaviors around corporate social responsibility (CSR), but also if and how companies should stand up for social injustices.

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Engaging Activations: How Companies Are Approaching Their Earth Day Initiatives
This weekend the world celebrates Earth Day – a time to reflect on environmental impact and take action to create sustainable change. Established in 1970, Earth Day is now celebrated by more than one billion people worldwide – including participation from countless companies. Here’s how organizations are choosing to keep the...
Apr 20, 2018 6:30 PM ET
Aspiration vs. Operations: Purpose-Driven Starbucks Stumbles on Implicit Bias in Stores
Starbucks has been under a harsh spotlight over the past week as attention focuses on a Philadelphia store manager's decision to call police to remove two black men, resulting in them being handcuffed and led from the store. They had been sitting quietly for no...
Apr 20, 2018 12:30 PM ET
The Evolution of International Women’s Day As Brands #PressForChange
As International Women’s Day (IWD) continues to grow in momentum year over year, so too does company involvement. While in the past, many campaigns were short-lived or focused on more narrow issues like self-esteem and confidence, the conversation – and resulting programs – are shifting. Over the past year, movements like #MeToo and #TimesUp have evolved the dialogue, prompting brands to take...
Mar 9, 2018 7:00 PM ET
Companies Standing Up for Gun Control
The students of Marjory Stoneman Douglas High School have been thrust into a national debate and have made it clear that thoughts and prayers are not enough – they are demanding action from politicians, schools, the NRA and even businesses. We have seen this highly-politicized and divisive issue in the news before, but this time is different. Those students can’t be ignored. Companies are...
Mar 2, 2018 5:30 PM ET
Activating With Purpose: How Brands Too Can Make a Difference for Women
It’s no secret that women’s rights and female empowerment have taken center stage in today’s society. Just this past weekend hundreds of thousands of women and men, again took to the streets to make their voices heard across the US on human rights, gender equality...
Jan 25, 2018 9:15 AM ET