Business Sustainability for Practitioners

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Business Sustainability for Practitioners

What is the benefit of a lot of great thinking in the pursuit of business sustainability if it can't be put into practical application? We asked ourselves the same question and decided that the ability to take what is known and learned and put it into action, needs to be a crucial part of what the Erb Institute is about.  In this campaign we will share specific examples of where faculty, partners, researchers (and students) have turned science into action in order to move the needle on business sustainability.

Content from this campaign

Appeal of Residential Solar Photovoltaics – Does Framing Matter?
If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal. To...
Jan 17, 2019 10:00 AM ET
The Future of Business Sustainability: Pushing Sustainable Consumption Toward the Mainstream
How can the “sustainable consumption” movement mainstream itself by becoming more accessible and thus inclusive and diverse? This year, I had the privilege of co-organizing the Erb Institute’s first-ever diversity, equity and inclusion panel, alongside fellow Erb student Kathy Tian. Knowing that retailers and marketers...
Jan 10, 2019 12:00 PM ET
Report: How Business Can Measure the Impact and ROI of Corporate Sustainability
In partnership with the Erb Institute, Innovation Forum recently hosted a conference in Detroit that delved into the best ways to assess materiality, build a business case and deliver impact at scale. Participants from corporations, nonprofits and academia shared their approaches to measuring impact and return on investment (ROI). They focused on fully understanding impact so that they can...
Dec 14, 2018 3:30 PM ET
Taking Off at Boeing | Erb Institute Alumni Kelsea Ballantyne on Leadership and Positive Impact
Kelsea Ballantyne earned her MBA/MS in 2016, as part of the Erb Institute and the Tauber Institute for Global Operations. She’s now in an executive development program at Boeing, working on the 777 and 777X airplanes, and she talked with Erb about her work there. Could you tell us about your role at Boeing?I’m in the Tauber/LGO Executive Development...
Dec 13, 2018 2:50 PM ET
Women’s Entrepreneurial Empowerment in Ecuador | Erb Institute Impact Project
The Erb Institute is committed to both social and environmental sustainability and its dual-degree program provides students with the resources and tools to drive business sustainability impact within companies, but also field opportunities that offer meaningful engagement.  Earlier this year, Erb Institute student, Chris Owen, MBA/MS 2020, worked with Casa María Amor in Cuenca, Ecuador...
Dec 5, 2018 10:45 AM ET