Business Sustainability for Practitioners

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Business Sustainability for Practitioners

What is the benefit of a lot of great thinking in the pursuit of business sustainability if it can't be put into practical application? We asked ourselves the same question and decided that the ability to take what is known and learned and put it into action, needs to be a crucial part of what the Erb Institute is about.  In this campaign we will share specific examples of where faculty, partners, researchers (and students) have turned science into action in order to move the needle on business sustainability.

Content from this campaign

Do’s and Don’ts: Communicating to Customers About Your Circular Products and Services
Until recently, we have lived in a linear economic system that operates under a “take, make, and dispose” philosophy, which ends in waste. In contrast, circular economies develop services and products that are guided by three main principles: design out waste and pollution, extend the life cycle of materials and products, and regenerate ecosystems. There is a huge opportunity for...
Feb 8, 2019 2:45 PM ET
Erb Institute ICYMI: How Can Academia and Business Collaborate for Sustainability?
The Erb Institute engaged with several speakers and participants around key questions that relate to business, academia and sustainability, during a partner event with Innovation Forum in Detroit. In the videos above, we take a look at what academia has to offer business sustainability professionals and how the sum of the parts is greater than the whole.  Erb Institute...
Feb 7, 2019 10:20 AM ET
Do People Cheat When No One’s Looking? Implications for Environmental Management
Many environmental management programs offer people incentives to engage in conservation activities. But these activities, carried out on a local level, often are difficult to monitor. Are people inclined to cheat to get the incentives? Research led by Rohit Jindal...
Feb 1, 2019 4:10 PM ET
Appeal of Residential Solar Photovoltaics – Does Framing Matter?
If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal. To...
Jan 17, 2019 10:00 AM ET
The Future of Business Sustainability: Pushing Sustainable Consumption Toward the Mainstream
How can the “sustainable consumption” movement mainstream itself by becoming more accessible and thus inclusive and diverse? This year, I had the privilege of co-organizing the Erb Institute’s first-ever diversity, equity and inclusion panel, alongside fellow Erb student Kathy Tian. Knowing that retailers and marketers...
Jan 10, 2019 12:00 PM ET