CSR / Sustainability Communications and Reporting

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CSR / Sustainability Communications and Reporting

It’s our goal at CSRwire to light a fire through original content and facilitate social media engagement to shine a spotlight on how we could more productively communicate our successes, behind the scenes stories, research, reports and tougher challenges, as it relates to CSR, sustainable communication efforts and reporting.

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Crafting the Message in Corporate Social Responsibility Communications
The imperative to accurately and effectively communicate is born from the moment the corporate social responsibility program is established. Communicating the effort, both internally among key stakeholders and externally outside the walls of the corporation to the myriad of those external audiences that can make the program a success or failure, deserves both...
Aug 20, 2015 12:30 PM ET
How Can Brands Build a Culture of Responsibility?
One thing holding CSR back is its persistent treatment as a program within the business enterprise, distinct from core business activity. At best, it is treated like a corporate service, such as IT, finance, legal and HR. But it is still far from being considered a fundamental part of a company’s culture and brand identity. Yet only when CSR uptake makes the transition from being a feel-good...
Feb 6, 2015 12:30 PM ET
Avoid ‘Greenblushing’ with Five Good Reasons to Communicate
Responsible companies and watchdog groups have had their guard up against greenwashing for quite some time. It still happens, but the purveyors are often called out and they come to regret their over-hyped green claims.  There is an opposite problem that remains rampant, however. It’s what I would call “greenblushing,” defined as “limited or no information disseminated by an...
Feb 4, 2015 12:30 PM ET
Storytelling Can Help Better Communicate Sustainability Value To Investors
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.” That’s according to research by Principles for Responsible Investment (PRI), a UK-based initiative that works under the aegis of...
Jan 28, 2015 12:30 PM ET
Four Principles To Create A More Credible CSR Report
Over several years now I have been analysing the external communication like websites and reports by some of the top 50 Global Fortune 500 companies regarding their CSR and sustainability efforts. Comparing their communication with the business reality often revealed a huge gap between the public image the company aimed to create by its external communication and the actual business conduct....
Jan 26, 2015 12:30 PM ET