The Purple Purse

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The Purple Purse

A New Allstate Foundation campaign - the Purple Purse - sparks conversation during Domestic Violence Awareness Month and provides a new symbol to make starting the conversation about domestic violence easier. The Allstate Foundation has launched www.PurplePurse.com! The site appears to be an online shopping magazine, but after scrolling down the page, the user will find information about domestic violence and financial empowerment, and a safe place for women to discuss domestic violence.

Content from this campaign

Allstate Foundation Awards $1.25 Million to Programs to Empower Domestic Violence and Financial Abuse Victims
NORTHBROOK, Ill., September 5, 2018 /3BL Media/ – The Allstate Foundation announced today it is awarding $1.25 million in Moving Ahead grants to state domestic violence coalitions under its Purple Purse® initiative. The grants will enable the coalitions to provide financial empowerment resources for nearly 500,000 domestic...
Sep 5, 2018 11:30 AM ET
Allstate Foundation Purple Purse and Serena Williams Launch National Street Art Campaign to Make Domestic Violence and Financial Abuse Visible
NORTHBROOK, Ill., June 21, 2018 /3BL Media/ – Allstate Foundation Purple Purse, together with program ambassador and tennis champion Serena Williams, today announced a national street art campaign to educate the public about domestic violence and make the invisible weapon of financial abuse visible to all. This...
Jun 21, 2018 5:00 AM ET
Allstate Foundation Purple Purse Challenge® Raises $4.18 Million for Domestic Violence Programs
NORTHBROOK, Ill., Nov. 20, 2017 /3BL Media/ – Recent headlines about harassment and violence offer a reminder of the everyday reality faced by a larger group of U.S. women: those trapped in abusive domestic relationships. Without financial resources, these women can’t escape, care for themselves and their families, find housing or save for the future. Last month, Allstate Foundation...
Nov 20, 2017 10:20 AM ET
Allstate Foundation Awards $1.2 Million to Expand Programs for Domestic Violence and Financial Abuse Victims Nationally
NORTHBROOK, Ill., Feb. 1, 2017 /3BL Media/ – The Allstate Foundation, a leading advocate for victims of domestic violence and financial abuse, announced today $1.2 million in grants awarded to 20 domestic violence programs around the country. The grants aim to help expand financial empowerment services for approximately 30,000 survivors. It’s an especially important time for domestic...
Feb 1, 2017 12:00 PM ET
Allstate Foundation Purple Purse Challenge® Raises $3.75 Million for Domestic Violence Programs
NORTHBROOK, Ill., November 1, 2016 /3BL Media/ – Nearly 200 nonprofits stepped up as part of The Allstate Foundation Purple Purse® Challenge to raise $3.75 million through online public donations and Allstate Foundation grants for domestic violence survivors around the country. The effort coincided with National Domestic Violence Awareness Month in October, a key fundraising...
Nov 2, 2016 1:45 PM ET

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