Jack Daniel's and the Armed Services YMCA Kick Off Seventh Year of "Operation Ride Home"

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Jack Daniel's and the Armed Services YMCA Kick Off Seventh Year of "Operation Ride Home"

Campaign Has Helped More Than 5,700 Junior-Enlisted Service and Family Members Travel From Their Bases to Homes Across the Country
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For 7 yrs, "Operation Ride Home" led by @JackDaniels_US and @asymca has provided assistance to get military members home for the holidays. http://bit.ly/2BEYazu
Monday, December 18, 2017 - 11:00am

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Press Release

LYNCHBURG, Tenn., December 18, 2018 /3BL Media/ – For the seventh year, the Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) have kicked off their “Operation Ride Home” campaign that provides financial assistance to active duty junior-enlisted military and their families to travel from their place of military service to “home” for the holidays.

Since Operation Ride Home began, 2,669 junior enlisted single service members and those with families – for a total of 5,767 people – have travelled from their bases to homes around the country for the holidays.  Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to 47 of the 50 states.

The ASYMCA works with the various military commands in specific areas co-located with ASYMCA branches to identify and prioritize junior-enlisted service members and families most in financial need.  Plane tickets and pre-paid debit cards are given to assist those traveling.

Jack Daniel’s has once again donated $100,000 to kick off the campaign that this year will exceed more than one million dollars in total donations over the life of ORH. The famed distillery is asking friends to visit www.jdoperationridehome.com to make a contribution to help more service members spend the holidays at home. All donations are 100 percent tax deductible.

“Words can’t describe what it means for us to be able to give back and help these heroes and their families make it home for the holidays,” said Jeff Arnett, Jack Daniel’s Master Distiller.  “We can’t thank our friends enough for their support of Operation Ride Home over the years, and hope they will once again do what they can as we try to get as many families home as possible.  The sacrifice shown daily by our men and women in uniform and their families is simply incredible.  They are there for us, and we need to be there for them.”

“Our junior-enlisted service members are often young, new to the military and struggle to get home during the holidays,” said William French, ASYMCA President and CEO. “We are proud to work alongside Jack Daniel’s for Operation Ride Home and hope others will join us in sending these service members home to their loved ones this holiday season.”

Operation Ride Home is open to active duty E-4 and below, both single and married, who might not otherwise financially be able to travel home for the holidays.  The option to drive or fly is an individual decision.  Plane ticket vouchers are limited to $400 per person flying and for those choosing to drive, the pre-paid debit cards are $100 per family member for gas, lodging and food.  For additional information on eligibility and to view participating installations that qualify for travel assistance, please visit https://www.asymca.org/operation-ride-home.

Celebrate Joyfully.  Drink Responsibly.

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About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

About Armed Services YMCA

Each year, the Armed Services YMCA serves more than half a million junior enlisted active duty Soldiers, Marines, Sailors, Airmen, and Coast Guardsmen along with their family members from 200 service centers in 18 states. Whether providing respite child care for parents in need, summer camps for kids, or assisting with emergency needs, the Armed Services YMCA is a nonprofit with a mission: Make Military Life Easier. To learn more about the Armed Services YMCA visit asymca.org, like us on Facebook, and follow us on Twitter

Keywords: Media & Communications | Armed Services YMCA | Brown-Forman Corporation | Community Involvement | Diversity & Inclusion | Jack Daniel Distillery | Military | Partnerships | Philanthropy & Cause Initiatives

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Press Release