Naked Juice Fights Food Deserts with Food Selfies

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Naked Juice Fights Food Deserts with Food Selfies

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.@NakedJuice Fights Food Deserts with Food Selfies via @Cone #csr #socialimpact #fooddeserts

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Monday, August 22, 2016 - 10:15am

In one day, the world takes more than one million selfies, the average Millennial spends one full hour of their week dedicated to taking selfies and a young adult will take more than 25,000 pictures of themselves in a lifetime. There's no doubt selfies have taken over the newsfeeds and lives of many young adults – but now, marketers are tapping this enthusiasm to educate, inspire and motivate young people on important issues.

For the second year, Naked Juice is harnessing the selfie for social good. The juice brand's Drink Good Do Good campaign has a very simple three-step process: 1) take a selfie with a fruit or vegetable, 2) share using the hashtag #DrinkGoodDoGood and 3) trigger a 10 lbs. donation of produce to a neighbor in need. The Drink Good Do Good effort highlights Naked Juice's commitment to reducing food deserts in urban areas through a partnership with nonprofit Wholesome Wave. The brand is aiming to make fresh, affordable food more accessible – kicking off its 2016 campaign with a donation of 250,000 pounds of produce.

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