Nikki Reed and Dell Turn E-Waste into New Treasures

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Nikki Reed and Dell Turn E-Waste into New Treasures

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.@Dell has partnered w/ @NikkiReed_I_Am to reclaim gold from used electronics & upcycle it into a #sustainable jewelry collection by @BayouwithLove: http://dell.to/2FjhPnr
Wednesday, January 17, 2018 - 8:55am

CAMPAIGN: Dell Focus Area | Environment

CONTENT: Multimedia with summary

The Circular Collection by Bayou with Love, a jewelry line made from gold recovered from computer motherboards collected through Dell’s recycling programs. The collaboration brings visibility to the importance and value of recycling and sustainable design. It also supports Dell’s Legacy of Good goals to collect 2 billion pounds of e-waste and recycle 100 million pounds of recycled content into its product portfolio by 2020. The gold reclamation process created by Dell partner, Wistron GreenTech, has a 99% lower environmental impact than traditionally mined gold. In addition to the jewelry collection, the reclamation process is used on an industry first pilot to reuse gold from e-waste in millions of new computer motherboards including the Latitude 5285 2-in-1.

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Keywords: Environment | Climate Action | Dell | Innovation & Technology | Life Below Water | Recycling | Social Innovation | Supply Chain & the Circular Economy | Sustainable Development Goals | bayou with love | ewaste

CAMPAIGN: Dell Focus Area | Environment

CONTENT: Multimedia with summary