Norfolk Southern: Reaching People Where They Live

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Norfolk Southern: Reaching People Where They Live

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.@NSCorp's "Whistle Stop” train trips + “Train Your Brain” campaign #educate #communities on #railsafety #CSR
Wednesday, September 28, 2016 - 6:30am

CAMPAIGN: Norfolk Southern Corporation: Social Performance

CONTENT: Multimedia with summary

Norfolk Southern trains run through thousands of communities in the eastern U.S., delivering goods that support local economies and residents. To promote safe rail operations, NS invests in community awareness programs that target two troublesome areas: trespassing on railroad tracks and unsafe motorist behavior at highway-rail grade crossings.

NS’ two largest outreach efforts are its “Whistle Stop” train trips and the “Train Your Brain” campaign, featuring Brainy, the railroad’s pink safety ambassador.

Watch the video here.

Click here to learn more.

CATEGORY: Education