Timberland, Journeys, and the Student Conservation Association Leave Green Footprint in New York City

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Timberland, Journeys, and the Student Conservation Association Leave Green Footprint in New York City

Volunteers install green roof and enhance grounds at Manhattan Center for Science and Mathematics in East Harlem
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.@Timberland, @Journeys and @the_SCA continue UrbanGreening with 100+ volunteers installing a green roof on the Manhattan Center of Science and Mathematics school in East Harlem #Timberland #EarthKeepersUnite http://bit.ly/2MrBJkf
Thursday, January 24, 2019 - 10:00am

CAMPAIGN: Timberland’s Commitment to Community

CONTENT: Multimedia with summary

This past fall, Timberland convened a team of volunteers in New York to take another step toward fulfilling the brand’s five-year urban greening commitment. More than 100 volunteers from Timberland, Journeys, the Student Conservation Association and the local community gathered at the Manhattan Center for Science and Mathematics to install a heat mitigating green roof, renovate a teaching greenhouse (also on the roof), plant trees, restore planting beds and make overall improvements to the school grounds and neighboring Thomas Jefferson Park.  New York was the second of three cities the brand greened in 2018, the others being Chicago and Los Angeles.  

Since 2016, Timberland has created or restored more than 130,000 square feet of green space in U.S. cities.  Beyond the fall events, past efforts transformed a vacant lot into a community garden in the Mott Haven community of the Bronx and planted much of the greenery for Philadelphia’s new Rail Park which opened the public this spring.  In 2018, Timberland increased its commitment, aiming to green 500,000 square feet of urban space in the U.S. by 2023.

Watch this video to see the positive impact of the New York urban greening event. To learn more about Timberland’s commitment to create better product, protect and restore the outdoors, and serve communities worldwide, visit: www.timberland.com/responsibility