Univision Kicks-Off Unprecedented Nonpartisan National Voter Registration Day Effort

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Univision Kicks-Off Unprecedented Nonpartisan National Voter Registration Day Effort

Initiative Convenes Leading Organizations NALEO Education Fund, LULAC, NCLR, Democracy Works/TurboVote, Mi Familia Vota, Hispanic Federation and The Latino Coalition, Among Others to Reach Potential Latino Voters

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Friday, September 23, 2016 - 1:00pm

NEW YORK, SEPTEMBER 23, 2016 /3BL Media/ – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced plans to encourage citizens to register to vote in conjunction with National Voter Registration Day. UCI is leveraging all of its media assets across all broadcast and digital, across its 126 local television and radio stations, including all Entravision-operated stations, to guide Hispanics and diverse communities through the voter registration process. Additionally, as part of its nonpartisan, multiplatform “Vote for Your America” initiative, UCI is collaborating with leading, national organizations to amplify their existing tools and strategies to motivate and activate voters across the country.

On National Voter Registration Day, September 27, 2016, UCI’s local television and radio station will host and/or promote nonpartisan community call centers across the country to guide callers through the voter registration process. In an unprecedented move, all Entravision-operated stations will also join the effort to empower viewers. Members of the community will be able to call in and talk to experts from the National Association of Latino Elected and Appointed Officials Education Fund (NALEO) and Mi Familia Vota, among others.

Throughout the day, Univision Network shows will each feature special segments on the importance of registering to vote as well as discussion on key election issues. Award-winning Univision News co-anchor Maria Elena Salinas will address topics important to Hispanic voters this election cycle during a special live appearance on “Despiérta America” (Wake Up America!).

Expanding on these efforts, Univision has brought together leading groups, including NALEO Education Fund, League of United Latin American Citizens (LULAC), the National Council of La Raza (NCLR), Democracy Works/TurboVote, Mi Familia Vota, Hispanic Federation and The Latino Coalition. Working with each of these organizations, the campaign hopes to engage communities in states with high populations of eligible unregistered Latino voters such as Arizona, California, Colorado, Florida, Nevada, New York and Texas.

“There are millions of eligible voters across the diverse communities that we serve who have the opportunity to not only make an impact but to set the course for the future of this country," said Jessica Herrera-Flanigan, executive vice president of Government & Corporate Affairs. “Working closely with our key partners at the national and local level, we are leveraging our platforms to empower our community so that they register to vote and have their voices heard at polling stations nationwide in November.”

In addition to the national and local activities, Univision’s network and local personalities from across all markets will host Facebook Live sessions, highlighting the importance of registering and voting. They will also engage on social media with custom Snapchat filters and avatars promoting voter registration.  

Earlier this week, UCI started mobilizing its employees to register to vote and drive awareness among their personal networks. The company is leveraging employee impact groups, hosting a text messaging and social media challenge and setting up in-office voter registration drives across its offices.

The nonpartisan “Vote for Your America” campaign is part of Univision Contigo (Univision With You), UCI’s award-winning community empowerment platform that helps Hispanic Americans achieve greater success in the areas of Education, Health, Prosperity, and Civic Participation. Univision Contigo reflects UCI’s mission to inform, entertain and empower Hispanic America with programs that leverage its vast array of television, digital, radio and mobile assets, along with its local operations throughout the U.S. to serve its communities nationwide.  

To date, UCI has introduced an innovative election text reminder program that has engaged over 400,000 users, helping them to register to vote and reminding them about their local elections. Additionally, “Vote For Your America” PSAs have aired across UCI networks and local TV and radio stations. They have been seen or heard over 500 million times, with millions more tuning in to special segments on some of UCI’s most prominent shows. Finally, more than 300,000 people have attended events that provided access and information on the voter process as part of the "Vote For Your America” campaign.

For extended nonpartisan election resources, visit YourAmerica.com. Join the conversation and comment along with others on Facebook.com/UnivisionContigo as well as on Instagram and Twitter via @UniContigo, and using #VoteForYourAmerica across social platforms. 

Keywords: #VoteForYourAmerica | 2016 Election | Social Impact & Volunteering | Events, Media & Communications | National Voter Registration Day | Univision | nonpartisan