Univision and Fusion Follow Lives of Four Hispanic Families in Year-Long Effort to Close the Education Achievement Gap

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Univision and Fusion Follow Lives of Four Hispanic Families in Year-Long Effort to Close the Education Achievement Gap

“Camino al Éxito” (Path to Success) Kicks-Off with Bilingual TV Specials and Digital Hub
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Tuesday, September 13, 2016 - 1:05pm

CAMPAIGN: Univision Contigo

CONTENT: Press Release

NEW YORK, September 13, 2016 /3BL Media/ – Univision Communications Inc. (UCI) and FUSION, in collaboration with the Bill & Melinda Gates Foundation, today announced their continued partnership and the launch of “Camino al Éxito” (Path to Success), a year-long, multi-platform campaign that aims to help reduce the educational achievement gap among Hispanic students in the United States. “Camino al Éxito” follows four Hispanic families over the course of an entire school year as they face important decisions on how to support, guide and advocate for their children. Throughout the year, audiences will get to know the families as they navigate critical points in their children’s educational journeys, including preparing to enter the fourth grade, transitioning from middle school to high school, applying to college, graduating from high school, and working to complete college, among others.

“Storytelling can be a powerful way to empower audiences and we hope that by sharing the stories of these four families we will inspire parents, loved ones, mentors and educators to be proactive about helping the young people in their lives achieve greater success, whether that’s in kindergarten, college or beyond,” said Chad Boettcher, SVP, Social Impact & Managing Director of Rise Up. ‘Camino al Éxito’ is an example of how our platforms, including Univision News, Univision Digital, FUSION and the broader Fusion Media Group are able to come together to provide an in-depth look at the issues our community cares about the most.”  

The initiative will leverage FUSION, Univision News and Univision Digital, as well as community events organized by Univision Local Media, to increase awareness among Hispanic parents of key risk transition points in the education system and provide resources focused on creating opportunities for their children’s academic success. “Camino al Éxito” seeks to ensure that, regardless of location, socioeconomic background or primary language spoken at home, Hispanic students are academically prepared to succeed in school and in life. It kicked off during Univision’s wider back-to-school campaign “Regresa a Clases con Univision.”

Each week “Camino al Éxito” segments will air on “Noticiero Univision Fin de Semana,” highlighting the families and their stories: Rompiendo las Barreras de Lenguaje (Breaking the Language Barrier); Los Niños Invisibles (The Invisible Children); Logrando el Sueño (Achieving the Dream); and Enfrentando los Retos (Beating the Odds). Additionally, FUSION and Univision News will each air hour-long specials later this year to provide an in-depth look at the families and their stories. Extended content, education-related news, videos, tools and resources will be available on the campaign’s dedicated digital page

You can view the first “Camino al Éxito” segment introducing Arlette’s story here.

Join the conversation and comment along with others using #CaminoAlExito, in Spanish, or #PathtoSuccess, in English, across social platforms.

Carolina Valencia

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, Fusion, a 24-hour English-language news and lifestyle TV and digital network, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion, and culture destination for African-Americans and a stake in The Onion, the nation’s leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.

CATEGORY: Education