Why Dog Lovers Love Subaru

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Why Dog Lovers Love Subaru

The Barkleys introducing the new 2019 Subaru Ascent at the LA Auto Show along with Tom Doll, Subaru president and COO. (Subaru of America, Inc.)

The Barkleys introducing the new 2019 Subaru Ascent at the LA Auto Show along with Tom Doll, Subaru president and COO. (Subaru of America, Inc.)

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Why #DogLovers love @Subaru_USA http://bit.ly/2DjliVV #SubaruLovesPets #TheBarkleys @PetSafetyCenter @SEGuideDogs
Wednesday, January 31, 2018 - 8:45am

CAMPAIGN: Subaru's Love Promise: Pets

CONTENT: Article

Unless you haven’t watched live TV or YouTube in the past 10 years, chances are you’ve seen the Subaru commercials with dogs driving the car. For example, one called “In the Dog House” goes like this: a “dad” dog is stopped at a stop sign in his Subaru. While dreamy music plays, he watches a perfectly coiffed standard poodle cross in front of the car. Meanwhile, his “wife” dog in the passenger seat growls at him.

Even if you’re not a dog lover, you’ve got to love that commercial.

“Love” is a word you hear a lot with regards to Subaru. It was almost 10 years ago that the carmaker launched its “Love” campaign, be it love of the car, love of dogs, love of safety, etc. And it all came about quite organically.

Read the full article on Parade.com.