generationOn and Hasbro Launch Campaign to Inspire Kindness in Kids and Teens

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generationOn and Hasbro Launch Campaign to Inspire Kindness in Kids and Teens

Six-week challenge encourages youth to create and share Rules of Kindness

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Join @generationOn and @Hasbro as they encourage kids and teens to write their own #RulesofKindness:
Thursday, September 1, 2016 - 11:00am

CONTENT: Press Release

NEWYORK, September 1, 2016 /3BL Media/ – generationOn, the youth service division of Points of Light, and Hasbro, Inc. (NASDAQ: HAS) today launched a new campaign that encourages kids and teens to create, share and act upon their own Rules of Kindness. The campaign is designed to build a culture of caring and empathy among today’s youth. 

Through October 17, teens, teachers, parents, and youth leaders can visit to sign up, submit their Rules of Kindness, and see how others are putting their Rules into action. The website features tools and resources for parents and teachers designed to help develop compassionate young changemakers who then put kindness into action through service.  The site also includes a list of service project ideas, a toolkit developed in partnership with Ashoka, and an activity created in partnership with pediatric psychologist Dr. Lynne Kenney to support youth in developing empathy. 

“We are thrilled to partner with Hasbro for this incredibly relevant and important initiative,” said Delores Morton, executive director of generationOn. “As we aim to develop more caring, compassionate and capable youth, we look for ways to make it easy for young people everywhere to get involved and put kindness into action. The Rules of Kindness campaign is a simple way to start a culture of caring!”

As a founding partner of generationOn, Hasbro recognizes the importance of developing empathy and compassion in kids and believes service helps make those skills tangible. Hasbro’s support of the Rules of Kindness campaign is part of its larger philanthropic focus on developing empathy and kindness.

“This campaign convenes an important conversation among kids and adults about how they want to treat each other, what kindness means to them, and how to turn empathy into action,” said Karen Davis, senior vice president of Global Philanthropy and Social Impact at Hasbro. “At Hasbro, we envision a world where all kids have the compassion, empathy and courage to stand up for others, and we’re very proud to sponsor the Rules of Kindness campaign with generationOn.”

To learn more about the Rules of Kindness Campaign, please visit You can also follow both generationOn (@generationOn) and Hasbro (@Hasbro) on Twitter and search #RulesofKindness to join the conversation online.

About generationOn
generationOn, the youth service division of Points of Light, is dedicated to providing programs and resources that support the development of caring, compassionate and capable kids and teens through service, empowering them to become changemakers in their communities and the world. To learn more, visit

About Points of Light
Points of Light - the largest organization in the world dedicated to volunteer service - mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information, go to

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).