2013 Cone Communications Social Impact Study Webinar
Join Cone Communications for a FREE webinar on October 16, 2013, from 2:30-3:30 p.m. EDT, to discuss the findings of the 2013 Cone Communications Social Impact Study.
Americans’ demand for corporate support of social and environmental issues has never been stronger, but securing their cause-related dollars is no longer a forgone conclusion as consumers question the social impact of such efforts. Join Cone Communications as we reveal the findings of the newly released 2013 Cone Communications Social Impact Study, the latest in Cone’s 20 year analysis of Americans’ attitudes, perceptions and behaviors around corporate support of social and environmental issues.
This webinar will walk you through the key insights and critical implications for businesses, including: expectations, business approaches and consumers’ preferred types of engagement and communications. The session will also share ground-breaking data on Hispanic and African American segments who are the latest champions carrying cause into its next iteration, with expert commentary from the Hispanic Association on Corporate Responsibility and Howard University.
Speakers:
- Alison DaSilva, Executive Vice President, Research & Insights, Cone Communications
- Craig Bida, Executive Vice President, Social Impact, Cone Communications
- Dr. Lisette M. Garcia, Director, HACR Research Institute
- Dr. Rochelle Ford, Professor of Communications, Howard University
To register for this FREE event, visit https://www3.gotomeeting.com/register/613068086.
