Adam Werbach, Yerdle Founder Part II

Our guest today is Adam Werbach who could already have been called an environmental activist when he was just in high school. At the ripe young age of 23 Werbach became the youngest person ever elected as the president of the Sierra Club. Now, nearly two decades later, he is working on Yerdle, a site that seeks to reduce the needless production of stuff by creating an easy way for people to trade the stuff they already have. 

Several years ago he served as a commissioner of the San Francisco Public Utility Commission, and was a pioneer in starting one of the first consulting firms whose focus was to help other organizations become more ecologically responsible and sustainable. Today on Sea Change Radio Werbach talks about his career, the controversies that arose around him when he claimed that environmentalism was dead, and when his company began working with Wal-Mart, and why he feels strongly about the direction his career is taking now.