Addressing Fatigue in Business Sustainability Decision Making

In life and business, we are faced with a seemingly endless number of questions that need answers and decisions points requiring direction. Sometimes these turning points are met with resistance, but an often larger hurdle to overcome is the continuous maintenance of the decision process.  Over time, fatigue begins to affect even the most stable of decision frameworks.   Our sustainability consulting practice has encountered its fair share of arguments against the universal application of sustainability concepts into traditional business practices.  We often find that opposition to sustainability stems from a generalization of sustainability to a single decision.     • Sustainability does not apply to our business. • Our company does not offer a green product or service. • Sustainability concepts end up costing more. • I do not see the personal benefits of sustainability.   Over time, we have found these initial obstacles can be overcome and we instead turn our attention to the maintenance and on-going integrity of a continuous decision process.  We leverage the New York Times article, Do You Suffer From Decision Fatigue?, to explore the degradation of decision making quality over time.   Click here to read more about addressing fatigue in sustainability decision making.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".