adidas: Live Your Passion For Sport And Make The Planet More Sustainable
By Susan Galer
Originally published on Forbes
However you pronounce adidas, the company’s CIO, Andreas Hubert, wants you to know that it’s not only possible to sustainably create and deliver over one billion products each year, but the impact on our planet will be exponentially powerful. Striding on stage at the recent SAP Sapphire Orlando event wearing a signature adidas track suit and a pair of snazzy 100% recyclable sneakers that everyone in the audience immediately coveted, Hubert epitomized the iconic sport brand’s 2025 strategy called appropriately enough, Own the Game, the centerpiece being a holistic approach to sustainability.
“adidas has a long history of making sustainability part of our operations, and it is an essential and central part of our strategy,” said Hubert. “We have set an ambitious ESG target that 9 out of 10 articles we manufacture will contain sustainable materials. This is systematically cascaded down into the organization. We’re making sure that everyone in the chain contributes, including using recycled polyester, better cotton, and renewable energy in the production process, and meeting our commitment to end plastic waste.”
