Advertising Firm Ogilvy's CEO on Corporate Responsibility: "No one has the RIGHT to a reputation" - A blog by Aman Singh
Aman Singh is the CSR Editor at Vault.com, where she focuses on how corporate diversity practices and sustainability translate into recruitment and strategic development. Her blog, In Good Company, discusses on many of these issues.
Advertising Firm Ogilvy's CEO on Corporate Responsibility: No one has the RIGHT…
How is the public relations and advertising world handling all the buzz being created by corporate responsibility? This was the issue at hand at the BBB CSR Forum III: Good Business 2010 organized by the Better Business Bureau earlier this week. Yesterday I highlighted some of the key quotes from Ernst & Young CEO Jim Turley's keynote address. As the event progressed, it was clear that the speakers as well as the attendees, who represented a wide array of industries—finance, consulting, media, nonprofits, public relations and advertising—were here to not only understand the implications and complications of corporate responsibility (CR), but also get a peek into how brand management and reputation-building were tightly knit with CR.
