Alliance with IBM will Enrich Banorte-Ixe’s Sustainability Strategy

March 21, 2013 /3BL Media/ - In recent days the 10-year strategic agreement was announced between Grupo Financiero Banorte and IBM that will allow the financial institution to create a new customer-centric banking model. The agreement seeks to create a scalable and sustainable platform to achieve world class efficiencies as well as high attention levels and segmentation, retention and contact schemes with its clients, through existing channels and others to be developed.

Also, the partnership considers the establishment of a very solid corporate governance model, which -according to the progress- will monitor the investment in new projects and the re-routing of existing spending. 

As a result of these efforts, Banorte–Ixe seeks to become the bank with the best customer experience and service not only in Mexico, but also around the world, leading its sector and setting an example of innovation through smarter use of advanced technologies. 

The advantages of the deal extend beyond transformation of the company’s customer service model, as the joint work of both companies will help Banorte–Ixe improve organization-wide efficiencies and marketshare, as well as allow the rapid achievement of its strategic goals involving improved revenue and higher profitability, in a unique global partnership model. 

Banorte-Ixe will experience an outstanding transformation in its operations and services innovation in the medium-term. Transformational services will primarily focus on client interactions, getting a better knowledge of their needs. At the same time, operational services will be focused on improved processes, applications and technology adoption.

How alliance will impact Banorte-Ixe in terms of sustainability?

Besides impact on its corporate governance referred to above, customer interaction could allow the institution to meet the interests and trends of clients in sustainability (by considering the increasing need for more responsible consumption), and therefore the possibility of providing a social and/or environmental value added to products or services.

The improvement of processes, applications and technology adoption, will impact the institution’s action plans for Corporate Responsibility, taking into account that initiatives such as Paperless, energy efficiency, organizational culture, etc., will be reviewed and enriched by the experience and leadership that IBM has in sustainability, and reflected in initiatives such as IBM’s Smarter Planet, reflecting IBM’s top rankings in corporate citizenship, environment and workplace diversity, as well as other areas of corporate responsibility.

This unique partnership model with IBM, a global leader in Corporate Responsibility, fills Banorte-Ixe with pride and increased energy to continue to work developing its Corporate Responsibility strategy. To Make Mexico Stronger.