The Allstate Foundation and National Safety Council Award New Car to Grand Prize Winner of the ‘Drive it Home’ Campaign
Winner attended one of 14 events designed to educate parents on ways to keep teens safe when driving
Northbrook Ill, November 14, 2013 /3BL Media/– One of the most dangerous years in a person’s life is the first 12 months after getting a driver’s license. Thanks to Lance Milton’s decision to attend a Drive It Home event to help prepare his teen daughter for that first year, the family has a new car. The Allstate Foundation and National Safety Council handed over the keys of a 2014 Chevy Cruze to Milton of Lindenwood, Ill., at local Allstate agency owner Matt Ellingson’s office.
Milton attended the Rockford, Ill., Drive It Home event earlier this year and was selected as the winner of the car from a pool of more than 1,000 parents who attended the events or mailed in a signed parent-teen driving agreement.
“We attended the ‘Drive it Home’ show because my daughter had her permit and was ready to take her road test, which she passed,” said Milton. “‘Drive it Home’ provided excellent tools that we continue to use. We are so excited to receive such a generous prize.”
The Allstate Foundation teamed with the National Safety Council to launch Drive it Home, a program offering unique, life-saving approaches for parents to help keep their teens safer on the road – especially after a teen gets a driver’s license. The campaign hit the road earlier this year, with comedy sketches from Second City Communications aimed at educating parents in 14 cities across the country with a fun, interactive program highlighting tips they can practice driving with their teen.
“Car crashes are the number one cause of teen deaths each year, and are usually caused by inexperience,” said Vicky Dinges, vice president of corporate responsibility at Allstate. “Spending just 30 minutes each week in the car with your newly licensed driver can provide a boost of confidence for your teen and create more ease of mind for you.”
“Parents are essential when it comes to learning to drive,” said John Ulczycki, vice president of strategic initiatives at National Safety Council. “Numerous studies have shown that teens look to their parents as the most important source of information about driving, often modeling their behaviors after them. But parents need to stay involved with their teen - to reinforce, remind and restrict in that most dangerous first year of driving after their teen gets a license.”
According to recent research from The Allstate Foundation, parents are the No. 1 influence on their teen when it comes to learning to drive. The Drive it Home website offers resources and tips parents can use to help keep their teen driver safe on the road, visit www.driveithome.org.
About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on teen safe driving and building financial independence for domestic violence survivors, The Allstate Foundation also promotes safe and vital communities; tolerance, inclusion, and diversity; and economic empowerment. For more information, visit www.AllstateFoundation.org.
About the National Safety Council
Founded in 1913 and chartered by Congress, the National Safety Council (nsc.org) is a nonprofit organization whose mission is to save lives by preventing injuries and deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact – distracted driving, teen driving, workplace safety and prescription drug overdoses.
