And the Winners of the Guardian Sustainable Business Awards 2015 are…
by David Connor
Not all awards are created equal.
To some they are great opportunity to shine a spotlight on success, whilst others see only over indulgent attempts at PR and spin. I’ve always been a supporter of those receiving the credit they deserve for often swimming against the mainstream tide and pushing CSR and sustainability, and awards can be an effective vehicle for spreading the word.
There is also an ever-growing number of awards of countless variations on criteria and the knack is rapidly becoming finding the most relevant awards to your project. It’s worth taking the time to do thorough research. Some awards have more credibility than others, and the Guardian Sustainable Business Awards are up there near the top.
This week I had the honour of joining Solitaire Townsend, Sally Uren, John Elkington and David Doughty to share our insight as judges for this year’s Guardian Sustainable Business Awards. It was our job to combine notes on the entries into the Consultancy of the Year and Communicating Sustainability categories.
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David, or @davidcoethica as many know him via Twitter, has a 17-year history working in the CSR and sustainability field, initially in community engagement at Everton Football Club where he spent eight years. Following his work at Everton, David founded Coethica, a consultancy focused on communications and strategic development including engagements with some of the world’s leading companies including Microsoft, Timberland, L’Oreal, UBM, Diageo, Societé General and SAP. Click here to learn more about David.
