Angel's Envy® Celebrates 7th Annual “Toast the Trees” Initiative With Launch of “Lost Oak Experiments” Campaign
LOUISVILLE, Ky., September 9, 2020 /3BL Media/ - ANGEL’S ENVY®, the Louisville-based craft distiller that produces small batch, finished whiskeys, is celebrating its 7th annual “Toast the Trees” initiative with the launch of the “Lost Oak Experiments” campaign, which explores what bourbon would look like in a world without white oak trees. The campaign video highlights the importance of white oak sustainability to the bourbon industry by playfully looking at alternatives to aging bourbon in barrels made from white oak.
“As we made this year’s Toast the Trees video, my sons and I were able to really reflect on what our industry would be like if we didn’t have access to white oak trees for our barrels -- and we of course had to have a little fun with it,” said Wes Henderson, ANGEL’S ENVY Co-Founder and Chief Innovation Officer. “We hope it helps highlight the importance of sustainability in the bourbon industry for our fans and drives home why Angel’s Envy’s Toast the Trees initiative is so important to us.”
ANGEL’S ENVY hosts its “Toast the Trees” initiative each September in celebration of National Bourbon Heritage Month to raise awareness for the increased need for a healthy and secure white oak tree population, particularly as bourbon’s popularity continues to grow both in the U.S. and internationally.
As part of this year’s initiative, ANGEL’s ENVY has pledged to plant one white oak tree for every use of #ToastTheTrees and every share of the “Lost Oak Experiments” video on social media. Fans can also help plant trees by testing their knowledge of the role oak plays in bourbon’s process and history on toastthetrees.com; for every three questions answered correctly, ANGEL’S ENVY will plant one white oak tree. The campaign will help Angel’s Envy reach its planting goal of 40,000 new white oak trees, a 10,000 increase over 2019’s goal.
Since the inception of the Toast the Trees initiative in 2014, ANGEL’S ENVY has planted more than 80,000 new white oak trees throughout eastern Kentucky and the surrounding Appalachian areas with Arbor Day Foundation and Green Forests Work.
For more information about ANGEL’S ENVY’s Toast the Trees initiative, please visit toastthetrees.com.
About ANGEL’S ENVY
ANGEL’S ENVY is a Louisville-based craft distiller that produces small batch, finished whiskeys. Co-founded in 2010 by the late Master Distiller Lincoln Henderson and his son Wes Henderson, it began as a passion project that combined their family’s deep-rooted passion for and knowledge of the industry with an innovative outlook on bourbon making and finishing. Today, Wes Henderson and his sons Kyle, Andrew, Connor and Spencer Henderson continue the family legacy, working together to produce ANGEL’S ENVY’s core offerings – Kentucky Straight Bourbon Finished in Port Wine Barrels and Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.
ANGEL’S ENVY opened the doors to its distillery in 2016 – it was the first full-production whiskey distillery in downtown Louisville and is located at 500 East Main Street. The company distributes to all 50 U.S. states and several select international markets as of February 2020. ANGEL’S ENVY is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.
For more information, please visit us at www.angelsenvy.com, or on:
Facebook: facebook.com/AngelsEnvyBourbon or facebook.com/TourAngelsEnvy
Twitter: @angels_envy
Instagram: @angelsenvy
ENJOY RESPONSIBLY.
©2020. Angel’s Envy is a registered trademark. Bottled by Louisville Distilling Company, Louisville, KY. Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels – 43.3% Alc. By Vol.
About the Arbor Day Foundation
Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters, and valued partners. During the last 47 years, more than 350 million Arbor Day Foundation trees have been planted in neighborhoods, communities, cities and forests throughout the world. Our vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty and hunger.
As one of the world's largest operating conservation foundations, the Arbor Day Foundation, through its members, partners and programs, educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees. More information is available at arborday.org.
About Green Forests Work
Green Forests Work’s vision is to create a renewable and sustainable multi-use resource that will provide economic opportunities while enhancing the local and global environment. By converting reclaimed, non-native grasslands and shrublands into healthy, productive forestland, GFW is effectively addressing two needs of the region. Our reforestation projects provide jobs for equipment operators, nursery workers, and tree planters, and improve the environment by eradicating non-native species, restoring ecosystem services, and mitigating the effects of climate change. With the help of our partners and volunteers, this vision is quickly becoming a reality. Since 2009, we have planted more than 3.1 million trees on across nearly 5,000 acres in eight states and provided opportunities for more than 17,000 volunteers to participate in healing lands affected by coal mining in Appalachia. More information is available at www.greenforestswork.org/.
Media Contacts:
Angel’s Envy: Margaret Bridge | +1 570 854 9765 | margaret@mojopsg.com
The Arbor Day Foundation: Jen Hallaman | +1 888-448-7337 | jhallaman@arborday.org
Green Forests Work: Michael French | michael.french@greenforestswork.org
