April Teleconference: Engaging Corporate Partners to Create a Movement

(3BL Media / theCSRfeed) April 4, 2011 - In 1996, Darell Hammond read a story in The Washington Post about Lesha and Clendon, a young sister and brother who suffocated while playing in an abandoned car because they didn’t have anywhere else to play.  He was appalled by this tragedy, and it inspired him to found KaBOOM!.   Since then, cause marketing leader KaBOOM! has grown from a two-person operation run from the back table of a deli into a national nonprofit organization that – in its 15th Birthday Year – will have raised $200 million, rallied 1 million volunteers, led the hands-on construction of 2,000 playgrounds, and inspired a movement to give children the time and space to play. 

As Cause Marketing Master Darell Hammond recounts in his upcoming book, KaBOOM!: How One Man Built a Movement to Save Play, KaBOOM! has fueled its cause largely through creative cause marketing partnerships with corporations. 

  Join us April 19th to hear about how KaBOOM! is engaging companies in building the national movement to save play and how cause marketing has played a role. 

Speaker Profile:

 DARELL HAMMOND is the founder of KaBOOM!,  an innovative nonprofit and Cause Marketing Halo Award winner that is working to save play by ensuring there is a great place to play within walking distance of every child in America.   Darell lives in Washington, DC.   

Engaging Corporate Partners to Create a Movement Presented by Darell Hammond, KaBOOM Tuesday, April 19 from 3pm - 4pm EST Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members Course Date: 4/19/2011   For more information, contact info@causemarketingforum.com   Check out other upcoming Teleconferences or browse our archive of recorded cause marketing Teleconferences, available on demand.   Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, join our LinkedIn Group and follow us on Twitter.   CMF12841