Arrow Electronics Applauds Winner of the 2016 Cherry Creek Arts Festival “Five Years Out” Art Challenge
Centennial, Colo., July 1, 2016 /3BL Media/ - Arrow Electronics selected Toby Fraley’s “The Archivist” as the winner of the Cherry Creek Arts Festival’s Five Years Out Arrow Art Challenge, a national contest that inspires artists to take the concept of innovation and express what Arrow’s Five Years Out brand promise looks like in an artistic medium. This is the fourth year that Arrow has collaborated with the Cherry Creek Arts Festival on the Art Challenge.
“We continue to be impressed with the artists’ interpretation of innovation and the Five Years Out concept,” said Leda Abrams, global director of events at Arrow. “Each of the finalists submitted a forward-thinking piece of artwork, but Toby’s notion of archiving the lives of every person to create a timeless and searchable database takes the idea of processing, retaining and sharing information to a unique and innovative level.”
Fraley was one of seven finalists selected by a jury of regional artists and art professionals to receive a $5,000 commission to create the forward-looking vision he proposed. He was awarded the top $10,000 jury prize and a jury-exempt invitation to exhibit at the 2017 Cherry Creek Arts Festival. All of the finalists’ work will be displayed at the Cherry Creek Shopping Center from June 22 to July 5.
“The idea behind ‘The Archivist’ is that annually hundreds of robots are assigned a human counterpart. For that year they shadow their subjects as unobtrusively as possible and record their daily activities, when granted permission. A complete audio and visual record is taken,” explained Fraley. “The Archiver, in essence, forms a short documentary or time capsule of that person and the time they lived. These detailed records are compiled into a searchable database. Once that person has passed away, his/her story is uploaded to a cloud server for the world to have access to for eons. No person is too mundane to not be remembered. No one will ever be forgotten.”
To view the work of all seven 2016 Arrow Art Challenge finalists, please visit http://cherrycreekartsfestival.org/arrow-five-years-out-art-challenge/.
About Arrow Electronics
Arrow Electronics is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 serving over 85 countries. Learn more at www.fiveyearsout.com.
About The Cherry Creek Arts Festival
The Cherry Creek Arts Festival is a three-day, world-class and award-winning celebration of the visual, culinary, and performing arts and enjoys an annual attendance of 350,000 visitors. Special exhibits, art and culinary demonstrations, and interactive family activities on Activity Avenue complement the Festival experience. The 2016 event will take place on July 1, 2, 3 and 4.
Since 1991, the CherryArts 501c3 nonprofit mission provides access to arts experiences and supports art education via the Cherry Creek Arts Festival and statewide education programs. For more information, visit www.CherryArts.org, or follow us on Facebook, Twitter, Instagram, Snapchat (cherryarts) or Periscope (cherryarts). Come Alive with Art using the hashtag #CherryArts.
Contact
Meghan Macdonald, Arrow Electronics
mmacdonald@arrow.com
(303) 824-4589
