Responsible Business & Employee Engagement

Astellas Pharma Launches the Newest Element in its Global Corporate Brand Campaign On CNN's Global Broadcast Network

Feb 16, 2015 3:30 PM ET

NORTHBROOK, Ill., Feb. 16, 2015 /3BL Media/ - Astellas Pharma Inc. (hereafter called Astellas or "the Company") President and CEO, Yoshihiko Hatanaka, announces the newest element of its on-going rollout of the Company's global corporate brand campaign which will broadcast over CNN's worldwide network beginning Monday, Feb. 16, 2015.

"This campaign is focused on the Company's core corporate principle of contributing to the health of people around the world through the provision of innovative and reliable medicines," said Yoshihiko Hatanaka, President and CEO of Astellas. "With nearly 18,000 employees in over 50 countries, Astellas is truly a global company with aspirations of 'Changing tomorrow' for patients worldwide."

The Astellas commercial's objective is to raise visibility and awareness of the Company by highlighting its strengths as a pharmaceutical company rooted in innovative science with a corporate culture of putting patients first. In addition, Astellas is also launching an online advertising campaign linked to the commercial on CNN.com, the world's top online news website.

In the future, Astellas will implement a broader brand communication strategy using various forms of traditional and online media that will share courage and hope with patients struggling to overcome diseases.

Please refer to the attached reference materials for anticipated dates of broadcast and other details of the commercial.

Overview of Commercial

  • Duration:  60 seconds
  • Language:  English
  • Presenter:  Yoshihiko Hatanaka (CEO), Sef Kurstjens (Chief Medical Officer), Astellas Group employees

Broadcast Period

  • February 16 to March 31, 2015 (Local Time)

Broadcast Television Network and Network

  • CNN (USA)
  • CNN International
  • CNN Airport Network

Broadcast Time Slots

  • CNN (US)
    5AM to 3AM (Eastern Standard Time)
  • CNN International
    6AM to 9AM,  2PM to 6PM,  7PM to 12PM
    Europe, Middle East, Africa:  Berlin Time
    South Asia:  New Delhi Time
    North America: Eastern Standard Time
    Central and South Americas:  Buenos Aires Time 
    Asia:  Hong Kong Time
  • CNN Airport Network (49 major airport in the US) 
    6AM to 10AM,  3PM to 12PM  (Eastern Standard Time)

About Astellas

Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. For more information on Astellas, please visit our website at www.astellas.us. You can also follow us on Twitter at @AstellasUS.

About CNN

CNN Worldwide is a portfolio of two dozen news and information services across cable, satellite, radio, wireless devices and the Internet in more than 200 countries and territories worldwide. Domestically, CNN reaches more individuals on television, the web and mobile devices than any other TV news organization in the United States; internationally, CNN is the most widely distributed news channel reaching more than 271 million households abroad; and, the CNN Digital Network is top network for online news, mobile news and social media. Additionally, CNN Newsource is the world's most extensively utilized news service partnering with hundreds of local and international news organizations around the world. CNN is division of Turner Broadcasting System, Inc., a Time Warner Company.

SOURCE Astellas Pharma Inc.

For further information: For inquiries about Astellas: Jenny Kite (Astellas US), Tel: 224-205-5405; For inquiries about CNN programs: Penelope Heath (CNN PR), Tel: +852-3128-3538