August Cause Marketing Teleconference: Mission and Marketing: Reflections on the Balancing Act

(3BL Media / theCSRfeed) August 10, 2011 - Corporate alliances can provide nonprofits with tremendous financial, in-kind and skills-based resources, but often businesses come to the table offering support that doesn't jibe with an organization's mission.   This presents nonprofits with the conundrum of either turning down support, succumbing to mission creep or compromising.   Most consumers (and potential corporate partners) are attracted by cause messaging that makes it sound as if there are simple solutions to problems such as fighting poverty, disease or illiteracy.  Is there a danger in boiling down to simple slogans the complexity of the challenges nonprofits face?  Join us on August 18th as Goods for Good Founder and Executive Director Melissa Kushner shares her perspectives on the dilemmas cause marketers face in managing the mission/marketing balancing act.      Speaker Profile: Founder and Executive Director Melissa Kushner leads US and Africa-based team at Goods for Good in promoting the development and healthy growth of orphans and vulnerable children in Malawi through the innovative use of surplus.  Through partnerships with international corporations and grassroots organizations in the developing world, Goods for Good creates programs that integrate with the local economy while providing children with school supplies, clothing, health and hygiene products and other necessities.   Melissa’s experience work in international development has provided her with a deep understanding of multi-sector partnership building, heath infrastructure development, fundraising, field research and organizational and program development. Positions at the United Nations Fund for International Partnerships, Hahn Associates, Population Communications International and Gay Men’s Health Crisis have made her a well-rounded development practitioner, giving her both hands-on and managerial experience. Melissa received her MPA from New York University and her BA from the University of Pennsylvania.      Thursday, August 18 from 1:30-2:30 EDT   Registration Fee: FREE to Cause Marketing Forum members; $99 for non-members Course Date: 8/18/2011   For more information, contact info@causemarketingforum.com   Check out other upcoming Teleconferences or browse our archive of recorded cause marketing Teleconferences, available on demand. Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned website, join our LinkedIn Group and follow us on Twitter.