Health & Healthcare

Bacardi Launches Product Nutrition Website

Apr 5, 2018 5:25 PM ET
Campaign: Marketplace: Responsible Drinking and Marketing of Our Brands

HAMILTON, Bermuda, April 5, 2018 /3BL Media/ — As part of the company’s continued commitment to marketing alcohol responsibly, Bacardi Limited has added a section to its website providing nutritional information for many of the spirits brands in its portfolio including BACARDÍ®, GREY GOOSE®, MARTINI®, DEWAR’S®, D’USSÉ®, among others.

In line with the Producers’ Commitments to Reduce Harmful Drinking, the first phase of the nutrition site is now accessible from the homepage of www.BacardiLimited.com with information about its products available in the United States, United Kingdom, France, and Spain. The information is available in English, Spanish, and French, with plans to expand to additional languages.

Responding to consumers’ need to be more knowledgeable about the nutritional content of the products they consume, Bacardi has made the following nutritional details available on the site:

  • Calories
  • Fat
  • Carbohydrates
  • Sugar
  • Protein
  • Salt
  • Caffeine
  • Allergens
  • Recommended serving sizes, according to country standards

“Consumers are more engaged and requesting to know more about the nutritional information of the alcohol beverages they consume,” said Rick Wilson, Senior Vice President, External Affairs & Corporate Responsibility, for Bacardi. “People still want a story about their cocktail and its heritage, but now they want to be more informed when it comes to the nutritional content of what they consume. To meet that need and better serve our consumers, we put everything at their fingertips – online.”

In the coming months, Bacardi will expand its nutritional information to include brands enjoyed in Germany, Mexico, Russia, Belgium and Canada.

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S®, ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur.

Founded more than 156 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.bacardilimited.com

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