Bacardi Named 84th Most Reputable Global Brand
By Shay Waterworth
Apr 13, 2017 1:30 PM ET
Originally published on Drinks International
Bacardi Limited has been named among the 100 most reputable companies in the world in Forbes magazine for the fifth year in a row.
The largest privately owned spirits company was ranked 84th, up eight spots from the previous year, according to the Global RepTrak 100 list compiled by the Reputation Institute.
Mike Dolan, chief executive officer, Bacardi Limited, said: “Making this prestigious global list for the fifth time in a row, and moving up ever higher since our first appearance, demonstrates that our efforts to continuously evolve our business and connect with today’s consumers in new and more relevant ways are making a difference.”
