Balancing Profit And Purpose: How CVS Caremark Is Redefining Corporate Social Responsibility
by Rahim Kanani
Originally published on Forbes.com
“The decision to stop selling cigarettes was one that came with a financial risk. Eliminating $2B in sales is not something that is done every day by a Fortune 12 publicly-traded company…despite this loss in revenue, we were willing to take that risk, to ensure a positive impact on the long-term health of our customers, clients and colleagues and to advance the dialogue on public health,” explained Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility & Philanthropy at CVS Caremark and President of CVS Caremark Charitable Trust. In an in-depth interview with Boone, we discussed CVS’ CSR strategy, key initiatives and their impact to date, challenges to success, the Affordable Care Act and healthcare reform, leadership lessons and much more.
Read the entire interview on Forbes.com > http://onforb.es/1nGVS0C
