BAT's Approach to Building Shared Value for Farmers
Supporting Farmers' Livelihoods Report
At BAT, the farmers we work with are crucial to the success of our business and if they do well, we do well – so we make sure this happens by supporting them.
Nicandro Durante, Chief Executive, explains: “The farmers we work with are valued business partners. We want them to feel confident about their future and to be self-sufficient and prosperous.”
Our latest Sustainability Focus Report details our approach across five key areas:
Farm income: helping our farmers to have profitable businesses, with tobacco as part of a diverse crop portfolio.
Natural resources: preserving forests, water and soil health, and biodiversity – all of which are essential for long-term agricultural productivity.
Infrastructure and resources: helping tobacco growing areas be viable places to live and work by providing farmers with access to technology and investing in community projects.
Skills, knowledge and labour: promoting human rights, protecting the health of farm workers and providing advice and training for running successful businesses.
Community networks: providing farmers with support and opportunities for sharing best practice.
Read more by downloading the report at www.bat.com/sustainabilityfocus.
