Behind Aflac’s Partnership with Country Music and Its Famous Duck
by Kyle O'Brien
Apr 9, 2019 9:00 AM ET
Campaign:
Duckprints in the Community
Originally published on thedrum.com
Aflac is contributing $50,000 to Musicians On Call through ACM Lifting Lives to help develop and fund music-related therapy and education programs.
Aflac partnered with ACM to both do good and to tie its name with an organization that meets its wide target audience. It had wall-to-red carpet coverage at the ACM Awards, from the Aflac Duck actively posting on social media with behind-the-scenes views of the event, plus the brand even brought an Aflac Help Desk to support the ‘Aflac Isn’t’ campaign where people could pose with the duck. It also partnered with iHeartMedia on an ACM-themed episode, ‘For the Record.’
