Best Practices in Corporate Engagement from VolunteerMatch Solutions: Motivating Volunteers in Tough Times, with Linda Gornitsky, LBG Associates

Webinar Date and Time: Thursday, 3/25, 2010 9AM-10AM PT / 12PM-1PM ET

Topic and Speaker : Best Practices in Corporate Engagement from VolunteerMatch Solutions: Motivating Volunteers in Tough Times with Linda Gornitsky, PhD, President, LBG Associates

Employee volunteer managers overestimate the value of recognition, according to the latest study from LBG Associates and LBG Research Institute. Where is the disconnect between managers and employees? What motivates employees to volunteer, if it is not recognition?

Join us for a complimentary webinar with Linda Gornitsky, PhD, from LBG Associates. Linda will present on her recent research, sharing a number of surprising findings, followed by an open discussion.

LBG Associates is a woman-owned consulting firm focused on designing, implementing, and managing corporate citizenship and community outreach programs and initiatives. Founded in 1993, LBG Associates drives social change through expert advice; cutting-edge research; and implementation of strategies, programs, policies, and procedures.

Speaker Profile: Linda Gornitsky, PhD, President, LBG Associates

Dr. Gornitsky is president and founder of LBG Associates, a consulting firm that specializes in the development of strategic corporate citizenship and community relations programs, benchmarking, community attitude and evaluation studies, image-building/communications campaigns and efficient management practices.  Clients include:  Altria, Aramark, BMW, Con Edison, FedEx, Moody’s, Neutrogena, Nielsen Research Media, Pitney Bowes, State Street Corp, Timberland, Toyota , Verizon and Waste Managment.

Prior to establishing LBG Associates in 1993, Dr. Gornitsky directed a variety of corporate communications programs, developed strategic contributions programs, managed contributions, public issues and public affairs departments and identified new management directions. She developed and managed strategic contributions programs for Citibank and Pfizer.

Dr. Gornitsky frequently speaks, conducts training workshops and publishes on various aspects of philanthropy.  She has completed eight groundbreaking studies.  The most recent one, on the environment, is titled The Green Effect: How Community Involvement is Embracing Environmentalism.  She released Trends and Best Practices in Corporate Community Involvement and Global Community Involvement in the fall of 2007.
    
Dr. Gornitsky has designed a certificate program for corporate grant makers at New York University and is teaching classes on strategic philanthropy/volunteerism.  She was a faculty member at the Center for Corporate Citizenship at Boston College. Dr. Gornitsky earned her Ph.D. in Environmental Psychology at the City University of New York.  She also holds a Master of Philosophy, Master of Arts and Bachelor of Science degrees, all in psychology.

Best Practice Network Webinars are free, hour-long events.

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