Beyond Purchase: Helping Consumers Close the Loop

With Earth Day just weeks away, our 2013 Cone Communications Green Gap Trend Tracker reveals that the environment is top-of-mind for consumers – and not just at store shelves but at home as well, signaling a critical call-to-action for marketers.

A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. And, nine out of every ten take that responsibility beyond the register and feel an obligation to properly use and dispose of products. But good intentions aren’t translating to action. A significantly smaller percent say they often use (30%) or dispose (42%) products in a way that fulfills the intended environmental benefit.

To read more on Cone's Prove Your Purpose blog, please click here.