BIER Provides Leadership in Defining Beer PEFCR

August 16, 2018 /3BL Media/ - Product Environmental Footprint Category Rules (PEFCRs) are guiding documents and rules intended to provide transparency on the environmental impact of consumer products, and they often influence EU environmental policies as well as consumer information. The European Commission has published the latest PEFCRs on their website, including PEFCRs that focus on the beverage industry—Beer, Wine, and Packed Water.   The Beverage Industry Environmental Roundtable (BIER) had members from leading global beverage companies involved in the research and creation of the recently released Beer PEFCR, a comprehensive report on “how to calculate the environmental impact of a (packed) beer in an unambiguous way.” BIER partnered with Brewers of Europe, Blonk Consultants, and the EU Pilot Project Team to provide technical inputs throughout the process.

Learn more about BIER's involvement in the PEFCR development.

About BIER

The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. BIER aims to affect sector change through work focused on water stewardship, energy efficiency and climate change, beverage container recycling, sustainable agriculture, and ecosystem services. BIER members include: American Beverage Association, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Jackson Family Wines, New Belgium Brewing, MillerCoors, Molson Coors, Pernod Ricard, Ocean Spray Cranberries, and PepsiCo. For more information, visit www.bieroundtable.com.