Brands Lean-In on Values in Wake of Texas SB 8 Bill

Over the years, we’ve seen more stakeholders demand companies participate in political conversations – some even calling companies the fourth branch of government. Our research confirms this trend with, 64 percent of Americans stating they believe businesses should speak out against government legislation if it doesn’t align with their company’s values. This past week, we’ve seen these stakeholder demands unfold in real time as brands respond to the recent passing of Texas Senate Bill 8 or the “heartbeat bill.” Today we examine how three brands are reacting to the latest abortion law as they lean-in on their values to guide them for quick decision making.

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