Bridging the Sustainability Disconnect in Business

Jun 18, 2010 11:46 AM ET

Taiga Company Blog

Have you ever noticed how the expression of a corporate mission differs from the high level vision to how it's expressed within an organization?  It appears there is often a disconnect between a corporate sustainability plan and how that vision filters down to the day-to-day workings of the company’s employees.   The heart of this may lie in the misconceptions of executive management about true employee engagement.  

In a recent report by Companies at a Crossroads, findings show there is a huge disconnect between executive beliefs and employee reality.  While 38% of chief executives felt levels of trust in their companies were high and that their staff was engaged, only 16% of managers had similar perception from the front line.   It is concerning that both perceptions were well below 50%, but even more surprising is that there is such a disconnect between executive belief and employee experience.  What chance do companies have to implement business sustainability programs with such a wide gap in leadership?  What can businesses do to bridge the gap? Click here to continue reading.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

TAIGA7501